In today’s world, ‘Digital Transformation’ is poised to – at the very least – shake up almost every industry. Whether all of these innovations will lead to true transformation is yet to be fully realized, however there are plenty of ways in the here and now to use AI to transform your executive communications.
It must be said that while it may be tempting to automate every aspect of your communication strategy, authenticity remains the key to insightful communication. Therefore, each of these tips will focus on how to use AI strategically while making sure your communications maintain your unique tone of voice.
Embrace AI Tools Strategically
“AI’’ is like a multi-tool, sure any of the tools in the arsenal could potentially unscrew a cork from a wine bottle, but in reality only one is the most efficient. With all of the apps that claim to be powered by machine learning, your first step is to pick one tool and see how it augments (or perhaps distracts!) from your current workflow.
A few helpful places to start are looking at tools that align with your immediate communication goals. Do you have employee or customer feedback? Explore using sentiment analysis to review feedback faster.
AI-driven platforms like Gong or Qualtrics can analyze customer or stakeholder feedback to guide external messaging strategies. How so? These platforms are based on Large Language Models (LLMs) or artificial intelligence systems that are trained on massive amounts of data and can understand and generate human-like text. LLMs are at the backbone of the technology driving the “AI revolution.”
If you have Twitter/X feedback, email inquiries or simply survey responses, you can upload these or any text based data set to help you analyze sentiment quickly. Additionally, AI can also assist you in the first draft of a communications strategy responding to feedback or measure your current strategy against possible audience sticking points.
Enhance Content Creation with Perfectly Engineered Prompts
Leaders who regularly publish insightful, forward-thinking content establish themselves as credible voices in their industries. But thoughtful content takes time, so what are some ways to use AI to speed up that process?
Not sure where to start with a keynote presentation? Have a brainstorm session with AI then have it generate a first draft. AI tools like Jasper can assist executives in creating thought leadership content, such as blog posts, white papers, or speeches. Additionally, a tool such as Writesonic can guide a creative first draft to a technically better product (or one that is search engine friendly), modifying the content to take into account key words, word length of competitors, etc.
Ensure Access to an Editor
While AI doesn’t replace human creativity, it can accelerate the drafting process and surface fresh ideas. Software like Chat GPT and Google Gemini can be the Editor you’ve never had. You have probably seen viral videos of people training AI to “Write a Song in the Style of the Beatles”, but did you know that you could train AI to rewrite a piece in your tone of voice? Train the tool you are using with some of your best work and then ask for rewrites on a current piece you can’t seem to get across the finish line.
Not sure if your point came across correctly? Ask AI to Play Devil’s advocate and argue for the opposing team.
Elevate an Argument with Data & Depth
To establish credibility, your executive communications should include both personal experience and rich data points. AI can strengthen your arguments by assisting with primary research, allowing you to add relevant data or adjust your topic to fit current trends. But remember, it is always best to double check any data points an AI assistant pulls from the web. Mistakes can happen!
You may also use AI tools to help reverse engineer your specific point of view into Actionable Takeaways for your audience.
The prompt below is ready to use for you to try with your next piece:
"I want to create actionable takeaways for my audience based on [insert topic]. My key point of view is [insert perspective]. Can you break this down into 3-5 clear, step-by-step takeaways that help my audience apply this concept in a practical way?
Edge out the Competition
Before locking in a topic, do a quick scan of existing articles or videos to see how others are approaching it. Identify the gaps—what questions did they leave unanswered? Where is the depth or practicality missing? If there’s overlap, don’t shy away. Instead, take the conversation further. Add fresh insights, reframe the discussion, or bring a new angle that makes it distinctly yours.
Hopefully the tools above can help you incorporate AI into your broader communication strategy and begin to create an AI Literacy that is crucial for future leaders.
Not sure where to start when developing your Thought Leadership Plan? Download my free “Thought Leadership Checklist” and start defining your voice today.